Why make things complicated says Lindsay Adler. The greatest retouchers in the world all agree with one thing. Most work you’ll do with Photoshop requires only the essential tools.
As a photographer, looking at any copy of Vogue, or W, must force some weird envy out of you– I’m talking about that special kind of soap-opera jealousy, that crying in the shower self-doubt. Why?
Well, let’s break down all what you think you’re missing. First, the models. They aren’t friends and family. No, these are GODDESSES. Women at their thinnest and most perfect. So beautiful that you start thinking that they can’t be real. That it’s all fake.
Then you realize what you’re seeing is retouching done at the pixel-by-pixel level. By a professional retoucher stuck on the computer, with loads and loads of time and probably alone in some dark corner – with creepy piano music playing in the background just cause. Just another thing you think you’re missing.
And the gear. Oh, do I even have to go here? We all know the answer to this one. Is the gear expensive? H. E. Double. Hockey. Sticks. Yes. Top of line? You bet your sorry flashes, yes.
Now, let’s stop. Let’s breathe. 1, 2, 3. Now out. 1, 2, 3. Okay. It’s gonna get better, real soon. Why? Lindsay Alder that’s why. Lindsay Alder is one of the coolest and smartest fashion photographers in the world and was self-taught just like you.
And you know how she did it? She made things simple. Honestly, you really don’t need all that stuff you think you’re missing. You’ll just need to learn the entire process to making those images you see in Vogue and worry about getting the professional gear later. That’s what you need.
And this is what Designing an Image is about. It’s Lindsay Alder ‘s exact approach to creating an idea, planning it out, finding a model, setting up lights, shooting and directing it, then finishing it all with Photoshop – without any fuss and within a reasonable budget. From start to finish. Done simply.
If you want stop wondering how it’s done and start learning, click buy and learn the secrets.
How to concept like a pro. How to light like a pro. How to retouch like a pro.
Do you think 7+ hours of content is a joke?
Have you ever put more than 7 hours into a single task? How did it turn out? I’m pretty sure it was amazing. I’ve never knew anyone put that much effort and not get something great out of it.
Now, imagine yourself after watching these 7+ hours. Learning from a creative photographer determined, kind of like that trainer in Rocky, to get the best out of you and giving you everything she knows.
Concept: How do you start a fashion shoot? How do you find models? How do you learn the terminology that comes from experience? Well, this is how. In this first part, you’ll learn how to execute by learning to plan beforehand. You’ll learn how innovate creative ideas. Learn how to find inspiration. And put all it all together in pre-production.
You’ll also learn the legal nitty gritty. Like how to deal with model agencies. Or dealing with New Faces or Development Models (hint, hint: free models). Or how to make sure you know the emails to send out to increase visibility. Or how to modify how you direct models to get what you want.
Lighting: You’ll learn her favorite lighting setups. Including something I termed her Easy Peasy High Key. (Yes, this is corny. Yes, it’s stupid. But you don’t how long I wanted to write that – now learn what it is below.)
With three lights, you got the ingredients to a highly refined look. How you position these lights is what makes it pop. So what do you? Alder will show you the basic setup – the one you can find on wikipedia or about.com or any forum. One light in front. One left back. One right back.
But, then, she’ll expand on it to show you the wrinkles that only professionals know. Like knowing when to use a beauty dish instead of a softbox for your main light. Or how to fill shadow. Or how to play with shadow and create moody, dramatic images. And that’s only one of many other lighting techniques.
Retouching: Frequency separation. Now this is the good stuff. The way to edit photographs meant to be seen in the most prestigious magazines. You’ll learn how to retouch without ever losing detail, or losing one single pixel.
It’s the system that professionals use. Your gateway to understanding the layers and masks and tools in Photoshop, all geared for high fashion. Putting it all together, you could say this is three products in one, but we wouldn’t ever say that. That’s too cheesy. But you could think about it that way, nothing’s stopping you.
So what’s inside this training course by Lindsay Adler?
- Again, we have say it one more time, it’s 7+ hours of content, downloaded and forever at your convenience
- Not dumbed down for beginners – many techniques are super-duper advanced: frequency separation editing, high-end fashion conceptualization and lighting, plus modeling advice that actually works in the real world. You’re covered.
- Beginner? You’ll still learn tons of necessary information and inspiration. Educational materials that’s equivalent to the cost of attending a workshop. You’re covered, trust us.
- Need to fill in some gaps of your knowledge and learn from an articulate, passionate, master photographer, Lindsay Adler ? Do I have repeat it again? Yeah, why not. You’re covered.
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